A TMNG Global White Paper
September 2008

The comprehensive overhaul of legacy workflows and content management infrastructure is a strategically essential IT process that can now be undertaken with minimal disruption and maximum assurance of success through engagement with TMNG Global.

Introduction

Monetizing cross-platform distribution of valuable content assets has become both a mission-critical goal and a major challenge for virtually everyone with a play in video entertainment, including content owners, service providers, aggregators, Web entities and even consumer electronics manufacturers.

While cross-platform distribution is a relatively new phenomenon which providers have been able to sustain in the early phases with ad hoc adjustments in their traditional approaches to content management, the mounting complexities driven by increasing volumes of content and all the functionalities associated with placement and monetization require major adjustments in content management frameworks. Development of industrial-strength, highly scalable frameworks that integrate all workflows into a single master operations platform is now a top priority for anyone who hopes to compete in this new media marketplace.

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