http://tmng.comRSS feeds for TMNG60http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/517/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=517http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=517&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/517/Default.aspxA leading international communications service provider wished to support their mass and large business segments with an improved online bill payment and reporting experience. Their customers’ acceptance of online billing was in the 25-35% range for businesses of some size, and much closer to zero for small businesses. The client wished to push those penetrations to higher ranges. Thus, for this client, the question was not whether to upgrade their online billing offerings, but how to best make it happen. As TMNG Global had recently successfully concluded a similar project for the client’s consumer segment, they asked the firm for help on this initiative as well. Mon, 11 May 2009 15:32:00 GMTf1397696-738c-4295-afcd-943feb885714:517http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/371/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=371http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=371&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/371/Default.aspxThe client, like other local exchange carriers, was seeing a dramatic reduction in access line growth, driven by several forces: Economic factors Competitive bypass Wireless substitution effects   Fri, 28 Sep 2007 20:43:00 GMTf1397696-738c-4295-afcd-943feb885714:371http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/363/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=363http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=363&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/363/Default.aspxA major international communications service provider was pursuing a consumer online billing initiative to enhance electronic bill presentment and payment and customer self-care. Their primary objective was to increase online billing adoption from their current level of 5% to 30% or more in five years, which they believed would deliver substantial cost savings with the added economic benefit of retention and potential up-sell opportunities. TMNG NewsFri, 07 Sep 2007 13:02:00 GMTf1397696-738c-4295-afcd-943feb885714:363http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/364/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=364http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=364&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/364/Default.aspxA leading communications service provider launched an initiative to establish a Self-Service Strategy Organization in order to develop and implement its self-service capabilities. The goals of this cross-functional organization include determining the over-arching strategy for interactions between customers and the provider, and guiding the associated development and implementation efforts. This organization was to evaluate business unit requests and prioritize needs on the basis of revenue impact, operational efficiency and customer satisfaction.TMNG NewsThu, 06 Sep 2007 13:07:00 GMTf1397696-738c-4295-afcd-943feb885714:364http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/349/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=349http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=349&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/349/Default.aspxThe client had primarily marketed to the small, medium, and enterprise business segments. In search of growth opportunities and enhanced market penetration, the client asked TMNG Global to provide a fast-tracked marketing plan for the consumer market segment that would lead to long term financial success. The assignment consisted of two phases: Phase I, identifying the scope of the “consumer/personal” communications users’ market, and, Phase II, defining a long-term strategy to compete in this market segment. Josephine UkpomaFri, 24 Aug 2007 13:55:00 GMTf1397696-738c-4295-afcd-943feb885714:349http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/345/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=345http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=345&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/345/Default.aspxOur client, a dominant cellular service provider in a Caribbean island nation, wanted to lead the process of liberalization as telecommunications’ regulations were changing in that region. The company needed to understand how well it was positioned to compete with the incumbent wireline provider in terms of capabilities and products. The client was aware that its lobbying efforts could precipitate a mandate from the Government that the company become a full-service provider immediately. To that end, the client also needed to anticipate the increased level of activity and necessary capital expenditures.  TMNG Global was commissioned to spearhead the analysis process to determine the viability of the client becoming a market leader within an imminent de-regulated environment. Fri, 17 Aug 2007 19:51:00 GMTf1397696-738c-4295-afcd-943feb885714:345http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/340/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=340http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=340&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/340/Default.aspxThe client, a large commercial satellite telecommunications carrier, was in a transitional state. Privatization of this former governmental organization was exposing the company to competition for the first time. Proliferation and the low costs of fiber optics were threatening the satellite communications market. New business line segmentation forced the company to target segments not previously addressed by the company’s wholesale business model. The client sought help from TMNG Global Marketing in three areas: 1) developing next year's marketing plan; 2) isolate target customers and 3) develop new customer penetration plans.   Thu, 16 Aug 2007 20:49:00 GMTf1397696-738c-4295-afcd-943feb885714:340http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/339/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=339http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=339&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/339/Default.aspxFacing the significant challenge of a declining market share, our client, asked a TMNG Global team to implement a strategy to penetrate the competitors’ customer base in order to win back former customers. Thu, 16 Aug 2007 20:36:00 GMTf1397696-738c-4295-afcd-943feb885714:339http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/329/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=329http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=329&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/329/Default.aspxOur client, a leading communications service provider, needed to find a way to communicate its goals and generate new ideas among several audiences. The client wanted to develop new ideas to help make its sales force and other members of its staff more efficient and successful. The client also wanted to increase its brand awareness and establish customer loyalty. Josephine UkpomaTue, 07 Aug 2007 16:50:00 GMTf1397696-738c-4295-afcd-943feb885714:329http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/328/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=328http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=328&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/328/Default.aspxTMNG Global was engaged by a large wireless service provider to help them better understand the needs of their large account customers, with the objective of providing improved invoicing and payment services. Josephine UkpomaMon, 06 Aug 2007 20:10:00 GMTf1397696-738c-4295-afcd-943feb885714:328http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/316/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=316http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=316&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/316/Default.aspxAn energy utility needed a business plan to increase revenue through the marketing and sales of related energy products. TMNG Global was engaged to research several energy products, create a business plan, report on profitability analysis, and make recommendations regarding the marketing of products in regulated and deregulated markets. Josephine UkpomaFri, 03 Aug 2007 16:52:00 GMTf1397696-738c-4295-afcd-943feb885714:316http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/315/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=315http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=315&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/315/Default.aspxThe aggregator market includes a wide range of market participants, many of which are new to the deregulated electric utility industry. Our client was in discussions with more than ten aggregators, and the group was growing. Managing aggregator relationships, understanding their needs and perspectives, and evaluating their potential are critical considerations which must be factored into the planning of a channel for aggregators. Adding to the complexity of planning for a new channel were the need to maintain relationships over time for this very heterogeneous group and the challenge of developing internal processes that supported the needs of aggregators and met internal objectives. An assessment of pricing processes was also needed to determine how to coordinate those external customer needs with internal processes. Realizing the complexity of the undertaking, the client called upon TMNG Global to help.Josephine UkpomaFri, 03 Aug 2007 16:13:00 GMTf1397696-738c-4295-afcd-943feb885714:315http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/312/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=312http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=312&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/312/Default.aspxAn energy company entering the retail space needed to create a welcome kit that was engaging, lucid and customer-friendly. The current corporate materials were inconsistent in appearance and out-of-date. Furthermore, the mailing system in use relied solely on manual resources 1which was extremely cost prohibitive.  TMNG Global was commissioned to help this client achieve its goals of building brand awareness and improving its internal customer fulfillment systems. Fri, 03 Aug 2007 14:14:00 GMTf1397696-738c-4295-afcd-943feb885714:312http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/275/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=275http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=275&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/275/Default.aspxA distressed international telecom provider was “forced” to place one of its divisions, a former specialized service provider that it had recently acquired, back on the market. TMNG Global’s client, a noted venture capital firm, had requested assistance in evaluating the investment potential of the entity. The client particularly wanted to gain an understanding of the technological issues; determine whether there were competing technologies and or product lines that might impact the entity negatively; and ascertain whether the underlying costs of providing the service, such as leased facilities and services, were in line with current best case service pricing.Josephine UkpomaThu, 12 Jul 2007 17:29:00 GMTf1397696-738c-4295-afcd-943feb885714:275http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/269/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=269http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=269&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/269/Default.aspxA leading financial services and asset management company wanted to become more competitive in the industry and offer additional services and products to its customers. To expand its product line, the client sought help in winning a contract to manage an education investment product and assistance in launching the new product in a timely manner.Josephine UkpomaTue, 10 Jul 2007 15:39:00 GMTf1397696-738c-4295-afcd-943feb885714:269http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/267/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=267http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=267&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/267/Default.aspxA leading communications provider wanted to cultivate its premiere offerings into the industry standard. To do so, the client asked TMNG Global to create, develop, and implement marketing campaigns focused on acquiring new and present customers; and to serve as a marketing liaison for agency, management, legal, and finance involvement. Mon, 09 Jul 2007 21:13:00 GMTf1397696-738c-4295-afcd-943feb885714:267http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/266/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=266http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=266&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/266/Default.aspxOur client, an internet service provider to small and very small businesses had recently merged and found that the new entity needed more research resources and a more streamlined process for conducting that research. The client realized that its research efforts were often being initiated and conducted in a disjointed manner and with little communication among the various divisions in the company.  Mon, 09 Jul 2007 20:59:00 GMTf1397696-738c-4295-afcd-943feb885714:266http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/261/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=261http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=261&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/261/Default.aspxA leadingcommunications service providers was facing line erosion from a variety of sources, and was anticipating even greater challenges to its basic business as a result of cable TV companies beginning to offer telephony more widely. The client wanted to understand the likely size and timing of the cable TV threat and sought an assessment of alternatives that would combat this threat. The goal was to quantify a variety of financial outcomes under several different scenarios. Once these options were analyzed in terms of their strategic and financial impact, the client could determine a preferred course of action. Josephine UkpomaTue, 03 Jul 2007 17:38:00 GMTf1397696-738c-4295-afcd-943feb885714:261http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/248/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=248http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=248&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/248/Default.aspx A Tier 1 broadband provider was named in a class action lawsuit questioning the provider’s disconnect and win-back telephone strategies and related policies and procedures. The potential loss to the client as a result of the lawsuit was several million dollars. The provider wanted an independent party to determine whether it was meeting best-practice standards in its disconnect and win-back call centers, thus certifying that the provider was not engaging in fraudulent telephone practices. The provider’s law firm retained us to assist the client in the class-action lawsuit by reviewing its call center policies and procedures.Josephine UkpomaThu, 14 Jun 2007 20:22:00 GMTf1397696-738c-4295-afcd-943feb885714:248http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/168/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=168http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=168&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/168/Default.aspxCustomer experience has become an important differentiator in the battle for market share. This client’s growing portfolio of acquired businesses had resulted in a highly fragmented customer experience that could not scale economically to the mid-market, where the battle was intensifying. The client sought to improve and streamline their customer experience process and enhance its scalability.TMNG NewsMon, 19 Mar 2007 19:33:00 GMTf1397696-738c-4295-afcd-943feb885714:168http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/33/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=33http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=33&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/33/Default.aspx A large wireless carrier found itself in a fast-deteriorating situation with respect to new signups, churn and bottom line performance following a period of fast growth driven by aggressive acquisitions of other wireless properties. The question was, why were things going wrong at a time when wireless industry penetration was on the upswing? And, once the causes were identified, what should be done to turn things around?TMNG NewsWed, 14 Mar 2007 19:55:00 GMTf1397696-738c-4295-afcd-943feb885714:33http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/40/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=40http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=40&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/40/Default.aspxThe marketing group of a major telecommunications company’s business services division was charged with developing metrics that would measure customer satisfaction/loyalty and operational performance from a customer perspective as well as a ‘dashboard’ that upper management could use to stay briefed on the overall results. The focus of the project was to identify the key performance measures that were leading indicators of increased customer retention, growth in wallet share and improved product mix.TMNG NewsWed, 14 Mar 2007 19:29:00 GMTf1397696-738c-4295-afcd-943feb885714:40http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/26/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=26http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=26&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/26/Default.aspxWith strategic marketing help from TMNG Global, a national medical association’s marketing efforts were transformed from a “one-size-fits-all” approach into a methodology that utilized a high degree of member segmentation to drive individual targeted marketing plans for each unique segment. Further, our experts constructed marketing dashboards that would both derive from the Strategic Plan and feed data and results back into the strategic plan throughout the year.  Initial results indicated top-line growth in membership as well as increased market share among segments where smaller, specialized associations had been gaining ground. TMNG NewsWed, 14 Mar 2007 19:02:00 GMTf1397696-738c-4295-afcd-943feb885714:26http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/29/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=29http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=29&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/29/Default.aspxA fiber networking company suffered a major setback when two anchor customers collapsed and, in a chain reaction that was common to the telecom industry at the time, the company found itself unable to meet its obligations.  The firm’s primary creditor sought the advice of TMNG Global and others to assess the company’s deteriorating situation and determine a course of action that would turn the company around.TMNG NewsWed, 14 Mar 2007 16:14:00 GMTf1397696-738c-4295-afcd-943feb885714:29http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/58/Default.aspx#Comments0http://tmng.com/DesktopModules/iBN%20News%20Articles/RssComments.aspx?TabID=73&ModuleID=370&ArticleID=58http://tmng.com/DesktopModules/iBN%20News%20Articles/Tracking/Trackback.aspx?ArticleID=58&PortalID=0&TabID=73http://tmng.com/MyTMNG/Editor/EditNews/tabid/73/ctl/ArticleView/mid/370/articleId/58/Default.aspxThe deregulated energy business unit of a major utility company needed expert marketing assistance in marketing communications, segmentation strategy, database marketing, advertising, public relations, and reporting and called on TMNG Global for help. TMNG NewsWed, 14 Mar 2007 15:17:00 GMTf1397696-738c-4295-afcd-943feb885714:58