Market Research
Effective market research is critical in the face of changing markets, fluctuating economic conditions, intensifying competition, and the rapid evolution of technology. TMNG Global has significant experience in conducting market research. We guide companies to a deeper understanding of their markets and customers, which enables our clients to increase their confidence in strategic and operational decision making.
TMNG Global uses a range of data collection approaches and analysis techniques to develop the optimal research design. We tie our results to the best strategic, operational, marketing or channel plans to meet client objectives.
Client Needs:
- Market Research
- Customer Satisfaction, Loyalty and Retention Research
- Brand Image Research
- Competitive Analysis
- Channel Assessment
- Benchmarking Studies
Our Methods
- Secondary Research
- Competitive Intelligence and Performance Benchmarking
- Primary Qualitative and Quantitative Research
- Retail Channel Assessment
- Industry Best Practices
Featured Studies
On the Edge: Devices at the Center of Change in Wireless (CSMG)
The mobile market is moving towards greater openness for consumers and increased collaboration between wireless carriers, device vendors, application providers and other parties. This study provides a 3-5 year outlook for the global mid to high end device market and draws conclusions that are organized around three major topics: specialized devices, carrier control, and mobile data. Read More...
Online Business Communities: A Survey of Current Practices
TMNG Global recently surveyed a wide spectrum of companies regarding their current practices and future plans for online communities. In the early stages of experimentation with Web 2.0 tools and “techniques,” they are producing some highly creative applications. Read more… [Please note you must be a registered user to view this content]
Changing Channels: Content Delivery at the Intersection of Telecom and Media (CSMG)
A comprehensive look at the evolving nexus of content, content delivery and next-generation networks in the U.S., this study explores and analyzes the complex content delivery relationships that exist today, the major factors driving change to the status quo, and our predictions for the future state as these industries converge. Read More...
Mobile Broadband Content and Applications
A market assessment among youth and young adults assessing the interest in next generation multimedia services, evaluating the content best suited for these services and determining the propensity to pay. This study identified opportunities for increasing average recurring revenues—even among prepaid mobile customers. Download the Study
A Benchmark of Third Party Verification (TPV) Practices
TPV, the practice of obtaining an independent confirmation of a telephone sale, has been widely adopted in the communications, financial services, utilities and Internet sectors. TMNG Global conducted a first-of-its-kind study to benchmark TPV practices in the U.S. Read More...
Wireless Number Portability: Smoother Sailing Than Expected?
While WNP effectively reduces barriers to switching, it is also apparent that WNP was not, as widely predicted, a seismic event that dramatically reshaped short-term market shares. TMNG Global's research revealed two main reasons why WNP was not the transformational event that many anticipated. Read More...