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How do I define customer segments and product service bundles?

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Case Study: TMNG Global Develops Product Packaging Guidelines and Sample Packages

The client, like other local exchange carriers, was seeing a dramatic reduction in access line growth, driven by several forces:

  • Economic factors
  • Competitive bypass
  • Wireless substitution effect...

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Case Study: TMNG Global Defines A New "Consumer" Market For A Wireless Communications Company

The client had primarily marketed to the small, medium, and enterprise business segments. In search of growth opportunities and enhanced market penetration, the client asked TMNG Global to provide a f...

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Case Study: TMNG Global Helps a Wireless Company Emerge as a Top Tier Full-Service Provider Post Deregulation
Our client, a dominant cellular service provider in a Caribbean island nation, wanted to lead the process of liberalization as telecommunications’ regulations were changing in that region. The company...
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Case Study: TMNG Global Redefines Marketing Strategy for Newly Transitioned Commercial Entity

The client, a large commercial satellite telecommunications carrier, was in a transitional state. Privatization of this former governmental organization was exposing the company to competition for the...

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Case Study: TMNG Global Conducts Large Account Market Research for a Major Wireless Provider

TMNG Global was engaged by a large wireless service provider to help them better understand the needs of their large account customers, with the objective of providing improved invoicing and payment s...

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Case Study: TMNG Global Develops A "Proof Of Concept" Toward The Possible Purchase Of A Bankrupt Local Provider

Two years prior to the engagement, a Government entity had granted a license for a second carrier to provide local service. This second carrier had spent $18 million establishing a fiber loop running ...

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Case Study: CSMG Provides Approach For Communicating New Brand Positioning To Customers

A communications service provider had recently developed a new brand position and wanted to implement the new position throughout the entire organization. CSMG was asked to identify ways in which the ...

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Case Study: TMNG Global Conducts Research to Aid a Service Provider's Product Launch Efforts
The research laboratory of a major communications service provider had developed a capability to record differences in web site content for identified URLs, as well as some basic analytics and graphic...Read More
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Case Study: TMNG Global Develops A Business Plan Enabling A Wholesale Provider to Add Voice Services

A wholesale provider of data services was considering adding a voice component to its core set of business offerings. In order to make the decision, the client wanted to develop a full business plan...

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Case Study: CSMG Identifies $3.5M in NextGen Services Growth Opportunities

This incumbent carrier was looking for new ways to grow its consumer business in order to offset declines in its core fixed-line business.  Years of market leadership and near-monopoly power had ...

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